Product packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging and labeling helps to convince potential consumers to make that leap and buy from you.
With thousands of brands competing for attention, that split second when a consumer glances at your product could make or break it for you. Nearly three out of every four American consumers say product packaging influences their purchasing decisions. Unique packaging could differentiate your brand from all the competition.
To help inspire you, take a look at these 10 unique packaging ideas, examples, and tips to help you make sure your product stands out from the crowd.
If you want an eye-catching design, one tried-and-true way to go is modern. While minimalistic, this line of makeup products utilizes sleek lines, a simple color palette, and an unornamented typeface. A futuristic design like this could be a memorable option to consider.
Embracing color is easy to do if the product you sell is already brightly colored. But having a bold color scheme is a good tip to follow generally. Use accents of bright colors to catch your customers’ eyes. The high color contrast of these beverage cans helps them stand out even more. By placing loud reds and yellows against a stark white background, it creates a maximal effect.
In a world bombarded with loud, eclectic packaging, sometimes opting for clean, minimalistic packaging can be highly appealing. In this example, the product looks both elegant and genderless. Another advantage of using simple black and white packaging like this is that it can save in printing costs as well!
Both exterior and interior packaging matter. Think about the unboxing experience. Do you have multiple parts or pieces packaged together? In the above example, the packaging offers a gorgeous interior layout that matches its exterior design. Play around with colors, layout, and other interior elements to pull together the final product.
Puns and wordplay are sometimes “so bad it’s good.” A well-placed wink to customers is a surefire path to unique packaging. Playful copywriting tells a concise story with strong branding. This refreshing, bold product exudes confidence and humor.
Remember that people interact with products both visually and physically. Try to engage the sense of touch. With its square shape and embossed text, HINCE’s lipstick makes for a distinctive experience.
One of the best ways to make your packaging unique is to stay current — and avant-garde, when possible. Clean, modern designs can give your products a premium feel and look, making them more attractive to customers. For example, these personal products utilize a modern serif font in primarily lower-case characters. The exterior packaging is distinctive and clean, creating a holistic product line. Together, all the elements offer a premium, modern aesthetic.
Many packages only provide a photo of what they’re offering. Consider using die cuts to provide a preview of the product itself. For example, this handmade soap allows customers to see, touch, and smell the soap inside. Look for a way to let customers physically interact with your product before even opening it.
Sometimes being direct and literal is the best approach. This organic hemp oil’s unique packaging does just that: the copy simply states the name of the brand, what the product is, and product benefits. The frosted bottle gives an upscale sheen, though you may also want to consider letting customers see the liquid inside.
Consumers love beautiful products. Unique packaging offers a delicious visual experience. For example, this gorgeous set of beauty products takes its color palettes from nature: bright sunsets, endless waves, and vast stretches of desert. Combined with a modern typeface, the final result is elegant, stunning, and distinctive.
Unique packaging does more than serve pretty looks. Done properly, your packaging will catch the eyes of potential consumers and help you increase revenue in an oversaturated market.
Take a look at this product packaging case study featuring Thrasio where PickFu helped the Amazon aggregator increase its sales from 0 units a day to 200. By using PickFu to validate a proposed redesign, Thrasio saw a massive increase in sales.
No matter who you are, PickFu can help you tweak your design ideas to make them even better. The PickFu Panel provides honest, unbiased opinions so you can decide which of your unique packaging ideas resonates best. Sign up for free and run your first PickFu poll, starting at just $50.
Learn more: Build a better business byBuild a better business by testing your business names ideas , logos, marketing copy, and website designs on PickFu.
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Finding packaging ideas and inspiration can be tiresome.
There are many creations out there, but they're not always possible for small brands to implement.
Cutting edge materials technology and elegant packaging design can really create a unique packaging design, but for a small brand like yours, it's not always achievable.
Although, it doesn't hurt to dream.
This article will take a look at some small to medium brands and give you packaging design ideas that you can actually use.
Scroll through the brands below, take note of what you like and get your creative juices flowing.
For more packaging design ideas from brands just like yours, take a look at our inspirations page and see how brands just like yours have created unique and customised packaging.
We live in colour - so use it.
That colour may be entirely black like Demagica's packaging below.
That colour may be something as bright as M0ther.
It can be as muted as Snakehive and their two-piece boxes.
Or are loud as Happy Socks.
It can create a feeling of something elegant like Concrete Jungle.
Or something as 'special' as Monday's Child.
The fact is this: Colour has meaning, it evokes emotions and implies ideas.
Use colour as your main packaging idea to create something memorable.
A simple shape that's repeated over and over, or a complex logo that tessellates to perfection.
Patterned packaging is an eye-catching packaging trend to make your brand stand out.
Contrasting or complementary colours, combined with unique shapes create a cohesive feeling over your entire packaging design.
Use a pattern on the sides of your box, but leave the top surface empty with nothing more than your logo.
This creates a frame around the surface of your logo, drawing the eye in and forcing it to focus on the logo.
Want to use a professionally designed pattern on your packaging?
Take a look at Packhelp's design showcase and customise your packaging pattern in our online editor.
Taking a step back with your packaging design is a great way to stand out. There are many innovative packaging ideas that fit the minimalist design style.
It might be as simple as using nothing but your own logo and letting the natural texture of kraft cardboard do the talking.
It might be something like a simple white mailer box with a pastel-coloured sleeve doing all the talking.
Take a look at Oase, a high-end supplement brand using minimalist packaging design to its advantage.
For e-commerce and retail brands alike, there's more to packaging than just a box.
As an online retailer, your packaging is the first physical touchpoint between your company and your customer.
For retail stores, the packaging is what makes your product stand out, so you need to follow through with those feelings.
In both of these situations, an unboxing experience can be the difference. An unboxing experience leaves your customer thinking 'Gee I really got a lot more than I thought I would'.
This is a feeling that, when leveraged correctly, your brand can turn into customer retention, loyalty, and satisfaction - 3 potent metrics for any brand.
Start by taking your branding inside the box. That might be an elegant 'thanks for choosing us' printed on the inside lid of your mailing boxes, or your brand's main colour printed internally.
Either way, it's what's inside that counts.
Void filler like customised tissue paper or kraft paper can really add a touch of elegance and show your customer that buying your product was the right idea.
An effective unboxing experience also sets the stage should your product become part of an unboxing video.
Not only does it leave a good impression on the person making the video, but in the world of customer reviews and user-generated content, your product, and brand, will appear in a much more positive light.
Over 67% of millennials say that they prefer to use brands that are sustainable.
Combine this with the fact that single-use plastics and petroleum-based materials account for up to 96% of landfill worldwide, and you can see the role that your packaging has to play.
Sustainable packaging is now the norm, not a 'nice to have'.
But luckily, implementing eco-friendly postal packaging doesn't mean using cutting edge materials technology, or changing each and every one of your packaging supplies.
It may very well mean just certifying your existing materials, or using less of them where you can.
The FSC certification is a globally recognised symbol that tells consumers and producers alike that this paper, wood or other pulp product comes from a renewable and ethically harvested source.
Other certifications like 'One Tree Planted' take a step further and show how trees are planted to offset the consumption of this specific product.
Long story short, recyclable paper pulp, or cardboard, is one of the best, cheapest and easy to implement forms of sustainable packaging on the market.
The natural texture of the cardboard complements the design of many 'sustainable brands' with brown often being a part of an 'eco' colour palette.
If cardboard isn't an option for your brand, look at a plant-based poly mailer.
These mailing bags are alternatives to traditional polythene mailing bags, but rather than being made from oil-based materials, they're made from plant products - usually corn, beetroot or carrot leftovers.
Not only are they made from plant-based materials, they're also stuck together with an organic adhesive which means that the entire bag (including the ink) is biodegradable.
Learn more about biodegradable poly mailers
Sometimes a box is a box, and it's not all that eye-catching.
But it's not hard to make that bland square a totally different shape or give it some form of unique design to make it pop.
Retail brands can use a traditional type of product box or a pillow box with a cutout to show off their product inside.
Sometimes, a box isn't needed at all.
Sunad uses an expandable kraft mailer to keep their packaging material use down, but also offer a unique form of packaging.
Selling small jewellery, clothing accessories, teas or other sweets? Try a paper can with a metal lid. The cylindrical shape is one that's always going to be used again by your customer.
As a small business, you've spent a lot of time creating your logo, your brand book, your typography, your tone of voice and many many other ways to communicate.
This 'branding' is on your website. It's on your Facebook and Instagram pages. It's on transactional emails, receipts, storefronts, letterheads and newsletters.
So put it on your packaging.
Branded boxes are a great way to tell your customer that they're holding something that a business takes ownership of.
Branded packaging isn't about the product, it's about your brand that stands behind the product.
It can be small and subtle like Koti
Or loud and in your face like We Are Knitters.
But putting your brand into your packaging shows that you care about your brand and the products that it sells.
It's not hard to find your average packaging ideas, but finding ideas that your brand can implement is a little harder.
No matter your budget, some of the thoughts put forward in the above article are ones that can help you create a better form of packaging for your brand.